Our Brand

As a subcontractor for Colour Craft, you must represent our company and values while completing projects in partnership with us.

For us, a big part of delivering an exceptional experience to our customers includes being consistent with our messaging and appearance in every way customers and our wider audience interact with our brand.

By following these guidelines, you help protect and promote our brand.

We are a house painting company, and that means everything — from our marketing to our uniforms to how we talk about our services — must remain consistent across all cities and neighbourhoods.

Colour Craft company logo

Colour Craft Brand Promises

Deliver What We Promise

Our word is our bond. We do what we say we’re going to do.

Clean, Organised Job Site

From our vans to our on-site setup, you’ll know you’re dealing with professionals.

Up-Front Communication

When details and communication are streamlined upfront, the painting process is fun, simple, and easy.

Unique Brand Promises

Our team, at the most fundamental level, must be aligned with our Unique Brand Promises (UBPs).

The Unique Brand Promises are the values that sell our service to customers and set us apart from the competition. They are an integral part of everything we do.

Brand Promises

1. DELIVER WHAT WE PROMISE

We are committed to the development of our teams and the mastery of our craft. Our word is our bond. Paying attention to the details and doing what we say we will do is important to us.

2. CLEAN, ORGANISED JOB SITES

From our vans to our on-site setup, you’ll know you’re dealing with professionals.

3. UP-FRONT COMMUNICATION

When details and communication are streamlined upfront, the painting process is fun, simple, and easy.