Wood Becomes Water Holdings Ltd.

Last Updated: February 19, 2026

1. Introduction

This Privacy Policy (“Policy“) describes how Wood Becomes Water Holdings Ltd., doing business as Colour Craft Painting, together with its subsidiaries, affiliates, and independently owned and operated franchise locations (collectively, “Colour Craft,” “we,” “us,” or “our“), collects, uses, discloses, and protects personal information. This Policy applies to information collected through our websites, applications, and other online platforms (collectively, the “Sites“), as well as information collected offline in the course of providing our residential and commercial painting services (the “Services“).

Colour Craft operates in both Canada and the United States. This Policy is intended to address applicable privacy laws in both countries, including Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA“), British Columbia’s Personal Information Protection Act (“PIPA“), applicable U.S. state privacy laws including the California Consumer Privacy Act as amended by the California Privacy Rights Act (“CCPA/CPRA“), and other applicable federal, provincial, and state laws.

By using our Sites or Services, you acknowledge that you have read and understand this Policy. If you do not agree with the practices described herein, please do not use our Sites or Services.

This Policy does not apply to the personal information of our employees, independent contractors, or job applicants, which is governed by separate notices.

2. Who We Are

Colour Craft Painting is a professional painting company providing residential and commercial painting services across Canada and the United States through a network of corporate-owned and independently owned and operated franchise locations. The franchisor entity is Wood Becomes Water Holdings Ltd., headquartered in Squamish, British Columbia, Canada. Independently owned and operated franchise locations are responsible for their own compliance with applicable privacy laws regarding information they collect and process directly.

For the purposes of applicable Canadian privacy law, Wood Becomes Water Holdings Ltd. or the applicable franchise entity providing Services to you is responsible for your personal information.

3. Personal Information We Collect

We may collect the following categories of personal information depending on how you interact with us:

3.1 Information You Provide Directly

• Contact Information: Name, email address, mailing address, property address, telephone number
• Service Information: Details about the property and services requested, project scope, and scheduling preferences
• Payment Information: Credit or debit card number, billing address, and related financial information necessary to process transactions
• Communications: Contents of emails, phone calls, text messages, live chat, and other correspondence with us
• Franchise Applicant Information: Financial information, employment history, business ownership history, educational background, government-issued identification, and other information submitted in connection with a franchise application
• Career Applicant Information: Resume, employment history, education, and references submitted through job applications

3.2 Information Collected Automatically

• Device and Usage Information: IP address, browser type, operating system, device identifiers, referring URLs, pages visited, time spent on pages, and other interaction data
• Location Information: Approximate geographic location derived from your IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, pixels, and similar technologies (see Section 8 below)

3.3 Information From Third Parties

• Advertising networks and analytics providers
• Business partners and referral sources
• Data brokers and aggregators
• Publicly available sources
• Franchise locations (in connection with service fulfillment)

4. How We Use Personal Information

We use the personal information we collect for the following purposes:

• Service Delivery: To provide, schedule, and fulfill painting and coating services you request; to process payments; and to communicate with you about your project
• Customer Support: To respond to inquiries, resolve complaints, and provide post-service support, including warranty services
• Marketing and Communications: To send you information about our services, promotions, and offers we believe may interest you, subject to your communication preferences and applicable law
• Site Improvement: To monitor, analyze, and improve our Sites, Services, and business operations
• Franchise Operations: To process franchise applications, manage franchise relationships, and facilitate service delivery across our network
• Advertising: To deliver targeted advertisements and measure the effectiveness of our marketing efforts
• Legal and Safety: To comply with legal obligations, enforce our agreements, prevent fraud, and protect the safety and rights of our users, employees, and the public
• Business Transactions: In connection with any merger, acquisition, financing, or sale of company assets

5. How We Disclose Personal Information

We may disclose your personal information in the following circumstances:

• Franchise Network: We share personal information with independently owned and operated Colour Craft franchise locations as necessary to fulfill service requests and manage the franchise network
• Service Providers: We engage third-party service providers to assist with payment processing, customer relationship management, email communications, analytics, cloud storage, advertising, and other business functions. These providers are contractually required to protect your information and use it only for the purposes for which it was disclosed
• Affiliates and Subsidiaries: We may share information within the Wood Becomes Water Holdings Ltd. corporate family for business and marketing purposes
• Advertising Partners: We may share certain information, such as IP addresses and browsing activity, with advertising networks to deliver targeted ads and measure campaign performance
• Legal Compliance: We may disclose information when required by law, regulation, court order, or governmental request, or when we believe disclosure is necessary to protect our rights, safety, or property, or the rights, safety, or property of others
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or other corporate transaction, your personal information may be transferred as part of that transaction

No Sale of Mobile Information: We do not share mobile opt-in data, phone numbers, or text messaging consent information with third parties for their own marketing purposes.

6. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, including to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. General retention guidelines:

• Customer and Service Records: Typically retained for up to seven (7) years following the last interaction for warranty, accounting, tax, and legal compliance purposes
• Marketing Data: Retained until you opt out or unsubscribe from communications
• Website Analytics and Cookies: Typically retained for up to two (2) years, subject to your browser and cookie preferences
• SMS/Text Messaging Records: Typically retained for up to one (1) year following the last interaction
• Franchise Application Records: Retained in accordance with applicable franchise disclosure and regulatory requirements

When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it.

7. SMS/Text Messaging

If you opt into our SMS messaging service, the following terms apply:

• Data Collection: We collect your name, mobile phone number, and email address when you sign up for SMS updates through our website, in-person interactions, or third-party scheduling systems
• Usage: Your information is used to send service-related notifications, appointment reminders, customer care updates, and promotional messages
• Message Frequency: Message frequency may vary depending on service activity and promotions
• Message and Data Rates: Standard message and data rates from your mobile carrier may apply
• Opt-Out: You may opt out at any time by replying STOP to any SMS message, emailing info@colourcraftpainting.com, or calling 1-866-992-7238. After unsubscribing you will receive a confirmation message, and your number will be removed from future marketing messages within 24 hours.
• Help: Reply HELP to any message for assistance, or contact us directly
• No Sharing: We do not sell, rent, or share your mobile number or SMS opt-in data with third parties for marketing purposes

8. Cookies and Tracking Technologies

Our Sites use cookies, web beacons, pixels, and similar tracking technologies to collect information about your browsing activity. These technologies help us analyze site traffic, personalize content, deliver relevant advertisements, and improve your experience.

8.1 Types of Cookies We Use

• Essential Cookies: Required for basic site functionality, such as navigation and security features
• Analytics Cookies: Help us understand how visitors interact with our Sites by collecting anonymized usage data
• Advertising Cookies: Used to deliver targeted advertisements and track the effectiveness of marketing campaigns
• Functional Cookies: Remember your preferences and settings to enhance your browsing experience

8.2 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to block or delete cookies. However, disabling cookies may affect the functionality of our Sites. For more information on managing cookies, consult your browser’s help documentation.

8.3 Do Not Track

Some browsers offer a “Do Not Track” (DNT) signal. Where technically feasible, we make reasonable efforts to honor browser-based Do Not Track signals.

9. Your Privacy Rights

9.1 Rights for Canadian Residents

Under PIPEDA, PIPA, and other applicable Canadian privacy legislation, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate or incomplete personal information
• Withdraw consent to the collection, use, or disclosure of your personal information, subject to legal or contractual restrictions
• File a complaint with the Office of the Privacy Commissioner of Canada or the applicable provincial commissioner

We collect, use, and disclose personal information only with your knowledge and consent, except where otherwise permitted or required by law. Consent may be express, implied, or deemed, depending on the circumstances and applicable legislation.

9.2 Rights for U.S. Residents

Depending on your state of residence, you may have additional rights under applicable state privacy laws, including:

California Residents (CCPA/CPRA)

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you, the purposes for which the personal information was collected, used, sold, or shared, the categories of sources from which it was collected, and the categories of third parties with whom we disclose personal information.
• Right to Delete: You may request deletion of your personal information, subject to certain exceptions.
• Right to Correct: You may request correction of inaccurate personal information.
• Right to Opt Out of Sale/Sharing: You may opt out of the sale of your personal information or the sharing of personal information for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: You may limit certain uses of sensitive personal information as permitted under applicable law.
• Authorized Agents: You may designate an authorized agent to make a request on your behalf, subject to verification requirements under applicable law.
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

In the preceding 12 months, we may have “sold” or “shared” (as those terms are defined under the CCPA) identifiers (such as IP addresses) and internet activity information through digital advertising technologies. To opt out, contact us using the information provided in Section 12.

Other U.S. State Privacy Laws

To the extent applicable under state law, residents of Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and opt out of certain processing activities. To exercise your rights, please contact us using the information in Section 12. We will verify your identity before processing your request and respond within the time frame required by applicable law.

10. Children’s Privacy

Our Sites and Services are not directed at children under the age of 13 (or 16 where required by applicable law). We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately, and we will take steps to delete it.

11. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include encryption of sensitive data during transmission (SSL/TLS), access controls, and regular security assessments. However, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, and you provide personal information at your own risk.

12. Cross-Border Data Transfers

As Colour Craft operates in both Canada and the United States, your personal information may be transferred to, stored in, and processed in a country other than the one in which it was collected. When we transfer personal information across borders, we take steps to ensure that adequate protections are in place in accordance with applicable law, including PIPEDA and PIPA requirements for cross-border transfers.

13. Third-Party Links

Our Sites may contain links to third-party websites or services. This Policy does not apply to those third-party sites. We encourage you to review the privacy policies of any third-party sites you visit.

14. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Last Updated” date at the top of this Policy and, where required by law, provide additional notice. We encourage you to review this Policy periodically.

15. Contact Us

If you have questions, concerns, or requests regarding this Policy or our privacy practices, please contact us:

Colour Craft Painting

Attn: Privacy Officer

Wood Becomes Water Holdings Ltd.

40247 Diamond Head Rd, Squamish, BC V8B 0H7, Canada

Email: info@colourcraftpainting.com

Phone: 1-866-992-7238

Website: colourcraftpainting.com

 

For Canadian privacy complaints, you may also contact the Office of the Privacy Commissioner of Canada at 1-800-282-1376 or at www.priv.gc.ca, or the applicable provincial privacy commissioner.

California residents may submit a verifiable consumer request through the contact methods listed above. We will respond within 45 days of receiving your request, or notify you if additional time is needed.